5 reasons why UI/Ux is important

What is UI?

UI is how your app looks. The user interface.

What is UX?

UX is how your app works. The user experience regarding how it works.

The real challenge for businesses today is to create, market apps and ensure that the differentiators are not only regarding of what the app has to offer, but also how it delivers complete user satisfaction.

Put yourself in the end user’s shoes for a minute.

• Imagine a mobile application that promises great deals but is hard to navigate through.

• An app that offers a unique product or service but fails to showcase it within the app.

• An application that has high business potential but is poorly designed.

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5 unarguable reasons why UI is important:

1.How you present your offering matters the most

The presentation (UI) of a poorly designed application can drive no traffic and leave a bad taste. This is the main reason why so many companies out there invest their resources in finding a good UI design.

2.Great design is great business

Milton Glaser once said, “There are three responses to a piece of design — yes, no, and WOW!” The branding, colour scheme, layout, graphics, tab and button placement, typography usage, white space and all other such design-level elements denote how well the app communicates visually with the user. And “wow” is what great UI can help you achieve.

3.You need the best marketing tool in the world

It goes without saying that effective communication is important when it comes to addressing the users’ needs — and stable UI ensures that your content is presented in a delectable platter that appeals to the people it is intended to gratify.

4.Finding the right thing at the right place at any given time is essential

There is no way they will want to spend more time on the app. Modern businesses, digital marketers and UI-UX designers and developers put in a lot of effort into the ideal navigation based on business type, products or services offered and the audience.

5.Form and functionality are everything!

This is why the functionality or usability aspects of a mobile app are integral to its short- and long-term success. Usability, experts reckon, is the foundation of a great UI and can go a long way in ensuring an exceptional customer experience.

As businesses grow smarter, the consumers, too

When you look at the big picture, it’s easy to understand why User Interface Design is so important. It is the reason companies either see success or failure.